Do you have a mobile website? Is it responsive? Is it able to bring in conversions? There are many questions to answer in order to know if the users are liking your site. With the highly increased use of mobile internet, it is important that your mobile website should bring great user experience. It is obviously not so easy to engage users and hold on their attention for long but, you need to keep trying if you want conversions. It takes a lot to interest your users and keep them on your site for longer. Here are a few guidelines.
Calculate your website’s metrics
First of all, you need to know where you are standing. There is lots to calculate in order to analyze how users are engaging with your site. Check for how many users are visiting your site everyday, their duration for everytime they visit the site, the most-viewed pages and their comments or shares. There are many other criteria for calculating user engagement with your site. Different sites have different methods of evaluation. After this analysis, you will know where you need to improve and you can take steps to boost user experience.
Compare with others
Another check to be made by you. There are millions of mobile sites on the web with thousands that are of the same field as you. Out of these thousands, only those that are the most unique and engaging will achieve. Check which sites these are and compare with them to know what they are offering and where they stand above you. Study what brings in heavy traffic to their site and see how they interact with their visitors. You will then have an idea as to which gaps you need to fill up in your website.
Get into your customer’s shoes
First-time users will not wait long before creating an impression about you. They will decide whether you are useful or not in just the first few seconds. So, you need to be very careful while creating the first impression in their minds. Try creating such a landing page that it grabs their attention for long. Try to understand what your customers want and what they need. Don’t pressurize them with what you want to give them.
Now, here you have to know what exactly you want your visitors to do when they land on your page. Do you want them to sign up with you first? Do you want them to subscribe to your newsletters? Put-in call-to-actions very clearly and make them easily findable so that the users know what you expect them to do and they don’t have to go looking for the button. Similarly, provide a clear available search option because it is one of the most important elements of a website.
One major problem faced by users on mobile sites is the button sizes. Many websites provide very tiny buttons, which are not easily clickable. Also, another problem faced is that more than one buttons are placed very near one another. Due to this, the users might try clicking on one button but, land up on another, which is very annoying. Remember that the mobile is generally browsed with the thumb. Provide buttons big enough to be clickable and provide enough space between two buttons so that users can easily click on the button they want to.
There are many other things that are required to be kept in mind while designing a website for mobile devices. In order to have a successful user experience, you need to hire services of responsive web development professionals to provide all required elements for your website to satisfy mobile users.